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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 2	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.
Topic 4	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q30-Q35):

NEW QUESTION # 30
You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design. Which of the following can you use to do the analysis?

A. SAP Solution Manager
B. SAP Best Practices
C. Lean IX
D. SAP Cloud ALM

Answer: C

Explanation:
* Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures-key steps in a clean core journey.
* Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.
* Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.
g., implementation, operations), not specifically for IT landscape analysis.
* Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP's clean core documentation highlights tools like Lean IX for landscape analysis.
References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" (https://help.sap.com/).

NEW QUESTION # 31
In which cases can you use personalization rules in an email campaign? Note: There are 2 correct answers to this question.

A. In a batch email
B. In a triggered email
C. In a recurring email
D. In an on-event email

Answer: A,C

Explanation:
In SAP Emarsys, personalization rules allow marketers to dynamically insert content into email campaigns based on contact data, such as names, preferences, or other stored attributes. These rules are applied using the Emarsys personalization engine and are supported in specific types of email campaigns. According to the official SAP Emarsys documentation, personalization rules can be utilized inbatch emailsandrecurring emails, making options C and D the correct answers. Let's explore each option in detail to clarify why only these two are valid.
* A. In a triggered email: Triggered emails in SAP Emarsys are automated emails sent in response to specific contact actions (e.g., cart abandonment, form submission) and are typically managed through the Automation Center or predefined programs. While triggered emails can include personalization (e.
g., using contact fields like first name), they do not support the full application ofpersonalization rules as defined in the Emarsys Email Editor. Personalization rules, which involve conditional logic and dynamic content blocks (e.g., "if field X = Y, show content Z"), are designed for manual campaign setup rather than the automated, event-driven nature of triggered emails. The documentation states that personalization in triggered emails is limited to basic field insertion rather than complex rule-based logic (reference: "Automation Center: Triggered Emails," updated October 2024). Thus, this option is incorrect for personalization rules specifically.
* B. In an on-event email: On-event emails are a subset of triggered emails tied to specific events (e.g., a purchase or subscription) and are similarly managed through automation workflows. Like triggered emails, they support basic personalization (e.g., inserting a contact's name or order details) but do not allow the application of advanced personalization rules with conditional logic. The Emarsys Help documentation clarifies that on-event emails rely on predefined templates and event data, not the flexible rule-building interface available in the Email Editor for manual campaigns (reference: "Event- Triggered Campaigns," updated September 2024). Therefore, this option is also incorrect for personalization rules.
* C. In a batch email: Batch emails are one-time, manually scheduled email campaigns sent to a segment of contacts (e.g., a newsletter or promotional blast). These emails fully supportpersonalization rules within the SAP Emarsys Email Editor. Marketers can create rules using the drag-and-drop interface to define conditions (e.g., "if gender = female, show women's products") and insert dynamic content accordingly. The documentation explicitly states, "Personalization rules can be added to batch emails to tailor content based on contact data" (reference: "Email Campaigns: Personalization Rules," updated November 2024). This makes batch emails a correct case for using personalization rules, validating option C.
* D. In a recurring email: Recurring emails are scheduled to send repeatedly at set intervals (e.g., a weekly digest) to a defined segment. Like batch emails, they are created and edited in the Email Editor, where personalization rules can be applied to customize content for each send based on contact attributes. The Emarsys documentation confirms that "recurring campaigns support the same personalization features as batch emails, including rules for dynamic content" (reference: "Recurring Campaigns: Setup and Personalization," updated October 2024). This compatibility with personalization rules makes option D correct.
To summarize, personalization rules-distinct from basic field personalization-are a feature of the Email Editor used in manually configured campaigns like batch and recurring emails. Triggered and on-event emails, while capable of personalization, rely on automation workflows and event data rather than the rule- based logic applied in the Email Editor. The two correct cases, as verified by Emarsys resources, arebatch emails (C)andrecurring emails (D).

NEW QUESTION # 32
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.

A. SetCustomerId
B. SetPassword
C. Go
D. Purchase
E. Review

Answer: A,C,D

Explanation:
Web Extend commands in SAP Emarsys collect behavioral data:
* Option A (SetCustomerId):Correct. Identifies logged-in users by external ID.
* Option B (Purchase):Correct. Tracks purchase events with product details.
* Option D (Go):Correct. Records page views for tracking navigation.
* Option C:Incorrect. "Review" is not a standard command; reviews are custom events.
* Option E:Incorrect. "SetPassword" is not a Web Extend command.The SAP Emarsys Help Portal under "Web Extend Commands" lists these options.References:SAP Emarsys Help Portal - "Web Extend" (https://help.emarsys.com/).

NEW QUESTION # 33
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?

A. account.create
B. field.view
C. campaign.sent
D. contact.create

Answer: D

Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".

NEW QUESTION # 34
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.

A. First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
B. Last Touch > Attribution window 9 days > Touchpoint email click
C. First Touch > Attribution window 7 days > Touchpoint Web Channel click
D. First Touch > Attribution window 366 days > Touchpoint email open

Answer: B,C

Explanation:
Revenue tracking in SAP Emarsys uses attribution models:
* Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
* Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
* Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
* Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).

NEW QUESTION # 35
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Score High in C-C4H22-2411 Exam with SAP's Exam Questions and Attain 100% Success

SAP C-C4H22-2411 Exam Syllabus Topics:

C-C4H22-2411 Test Labs & New C-C4H22-2411 Dumps

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q30-Q35):

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